Joce Creative Blog

retail

At Hawk I was fortunate to work on packaging projects for Cavendish and Royale. Cavendish was looking for a package design for their new, homestyle, skin-on low fat french fries. The packaging needed to feel fresh, and natural; a leap from the typical bold, colourful packaging. The product received the 2009 Canadian Grand Prix New Product Award™.

Royale needed new packaging for their 3ply ultra brand. As a brand, Royale continues to be a strong competitor with Cashmere and Charmin. It's hard not to love those cute, white kittens; they just say, softness.